Marketing B.B.A. Degree

The courses in this major are designed to provide students with an understanding of professional practices and techniques applied in the major areas of digital marketing management.

These available concentrations are relevant to industry needs, lean on the strengths of our faculty, and will be attractive to prospective students. The job outlook for Advertising, Promotions, Sales managers, Market Research Analysts, and Marketing managers is expected to grow significantly in the next decade. With this major, graduate will be well positioned to qualified for these jobs and more.

 

Marketing Major Requirements

 

University Core

Core
University Core Requirements

37

Davis College of Business & Technology Core Curriculum

 
Davis College of Business & Technology
Core Curriculum Requirements

54

Students electing a concentration can choose from:

Digital and Social Media Marketing (9 credits)

DSIM 307Introduction to Business Analytics

3

COMM 217Mobile and Social Media Video

3

COMM 325Social Media: Management and Strategy

3

International Marketing (9 credits)

INB 420Global Business

3

MKG 341International Marketing

3

Or

INB 341International Marketing

3

XXX- XXX
One additional course selected from COMM 401, BUS/MKG/COMM 390 or 490, or IS courses with department chair approval

3

In addition, they must take the following courses:

MKG 336Buyer Behavior

3

MKG 331Advertising and Social Media Marketing

3

MKG 438Marketing Strategy

3

Marketing (no concentration): 3 courses (9 credits)

MKG XXX
One additional MKG course selected from any remaining MKG courses numbered 300 or above

3

MKG XXX
One additional MKG course selected from any remaining MKG courses numbered 300 or above

3

MKG XXX or COMM XXX
One additional MKG courses selected from any remaining MKG courses numbered 300 or above OR COMM 205, 217, 325, 395, or 490

3

Total Credit Hours:9

Electives

General Electives

General Electives
Requirement

11

Total Credit Hours: 120