Marketing B.B.A. Degree
The courses in this major are designed to provide students with an understanding of professional practices and techniques applied in the major areas of digital marketing management.
These available concentrations are relevant to industry needs, lean on the strengths of our faculty, and will be attractive to prospective students. The job outlook for Advertising, Promotions, Sales managers, Market Research Analysts, and Marketing managers is expected to grow significantly in the next decade. With this major, graduate will be well positioned to qualified for these jobs and more.
Marketing Major Requirements
University Core
| Core | University Core Requirements | 37 |
Davis College of Business & Technology Core Curriculum
| Davis College of Business & Technology | Core Curriculum Requirements | 54 |
In addition, they must take the following courses:
Marketing (no concentration): 3 courses (9 credits)
| MKG 333 | Professional Selling | 3 |
| MKG XXX | One additional MKG course selected from any remaining MKG courses numbered 300 or above | 3 |
| MKG XXX or COMM XXX | One additional MKG courses selected from any remaining MKG courses numbered 300 or above OR COMM 205, 217, 325, 395, or 490 | 3 |
| Total Credit Hours: | 9 |
Students electing a concentration can choose from:
Professional Selling (concentration also earns certificate) (9 credits)
| MKG 333 | Professional Selling | 3 |
| MKG 433 | Advanced Professional Selling | 3 |
| XXX-XXX | BUS/MKG 390 or 490 OR COMM 395, 397 (Phin Comm) or 490: Internship/Practicum (in Sales) or Salesforce/other external related certification(s) | 3 |
Digital and Social Media Marketing (9 credits)
| DSIM 307 | Introduction to Business Analytics | 3 |
| COMM 217 | Social Media: Video Storytelling | 3 |
| COMM 325 | Social Media: Management and Strategy | 3 |
International Marketing (9 credits)
| INB 420 | Global Business | 3 |
| MKG 341 | International Marketing | 3 |
| | Or | |
| INB 341 | International Marketing | 3 |
| XXX- XXX | One additional course selected from COMM 401, BUS/MKG/COMM 390 or 490, or IS courses with department chair approval | 3 |
Electives
General Electives
| General Electives | Requirement | 11 |
Total Credit Hours: 120