Marketing B.B.A. Degree
The courses in this major are designed to provide students with an understanding of professional practices and techniques applied in the major areas of marketing management.
The marketing major is intended to prepare students for entry-level positions in advertising, brand management, marketing research, retail management, and professional sales. Through careful planning, a student who elects a major in marketing may add a second major from a complementary area such as economics, management, psychology or other fields of interest.
Marketing Major Requirements
University Core
| Core | University Core Requirements | 37 |
Davis College of Business Core Curriculum
| Davis College of Business | Core Curriculum Requirements | 54 |
In addition, they must take the following courses:
| MKG 331 | Advertising Management | 3 |
| MKG 333 | Sales & Customer Relations Management | 3 |
| MKG 438 | Marketing Strategy | 3 |
| MKG XXX | Two additional MKG courses selected from any remaining MKG courses numbered 300 or above | 6 |
| XX xxx | One (1) 3-credit hour business elective course numbered 300 or above from outside the Davis College of Business core and major requirements | 3 |
| Total Credit Hours: | 18 |
Electives
General Electives
| General Electives | Requirement | 11 |
Total Credit Hours: 120