PPOL 652 Advanced Communications
This course explores the importance of strategic communications and effective public policy. A core theme is examining the role communication and the media play in shaping public attitudes. Topics include, but are not limited to: crisis communications, public relations, media law, media ethics, speechwriting, persuasion, changing behavior through communication, media and public attitudes, and contemporary communication tools in the digital age. Throughout the course students will also focus on cultivating advanced public speaking skills and enhanced multimedia presentations.